Hotel-Business-plan-report.docx
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1、Chapter 1. ProjectIntroduction1.1 RationaleofConductingThisResearchTheinterestsofwritingthisresearcharosefromtheworkingexperienceina5-starhotelinShanghainamedTheSt.RegisShanghai.ItisaimedtobeeMarket1.eaderintheHotelIndustryinShanghai.After3yearsoperation,thehotelperfo11nanceCOlnParedtoitscompeiorswa
2、snotsogoodasexpectedalthoughtherearccontinuousimprovementandadjustmentduringitsoperatingperiod.Moreover,withthematurityofmanyother5-starhotelsandIhenewinvestmentcomingin.ShanghaiHotelIndustryisfacingagreatoppo11unityaswellasabigchallenge.Therefore,theauthorinvestigatedmainlyonRlCIQrSCana5“arhoielwai
3、nCOmDeIedeOnIhe(汕er.Secondly,DraeliCeSOfIhiSholdbedsothatitcouldkeepandreinforce(hemasitsassets.Andfinally,g(xnlpracticescouldbesharedanddeficienciescouldbea)idedbyotherhotelswithiinikirjHickgnnindinothercitiesinChina.1.2 OverallIntroductionWithChinas3yearsentryintotheWorldTradeOrganization(WTO)andt
4、hesuccessfulbidtor2()10ExpoinShanghai,manyin(e11ationalcompaniesarefocusingon(hisrapidlydevelopingmarket,bringingmoreandmorebusinessopportunitiestothevigorouscity-Shanghai.TinsalsoresultsintheincreasingdemandinaccommodationsandmeetingvenuesforallkindsofbusinesseventsasThroughasystemicanalysisTheSt.R
5、cgisShanghai,thispaperinvestigatedwhythishotelcannotleadthemarketandwhatare(hevitalelementstomakea5-siarhotelsucceedinthecompetitivehotelindustrj,inShanghai,.SuchmodelsasPESTanalysis,5ForcesAnalysis,ValueChainAnalysisandetc.wereUIiliZedtocomeupwiththeproblemsexperiencingbythishotelandrecommendations
6、werecarriedoutattheendtheresearch.1.3Objectives1. Tounderstandthemacrohotelindustrjfenvironmentaswellasthecompetitiveenvironmentofthe5-starhotelindustr,.2. ToinvestigatethevaluechaininTheSt.RcgisShanghaiinthepurposeoffindingouttheproblemsexperiencedbythishotel.3. Tosummarizeexternalthreatsandinterna
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