《人民大2024战略管理(第13版)案例教师手册 david_sm13e_cn_07.docx》由会员分享,可在线阅读,更多相关《人民大2024战略管理(第13版)案例教师手册 david_sm13e_cn_07.docx(18页珍藏版)》请在优知文库上搜索。
1、Whole-FoodsMarket,Inc.-2009CaseNotesPreparedby:Dr.MernoushBantonCaseAuthors:James1.HarbinandPatriciaHumphreyA. CaSeAbStraCtWhole-FoodsMarket,Inc.()isacomprehensivebusinesspolicyandstrategicmanagementcasethatincludesthempany,sFiscalyear-endSeptember,2008financialstatements,competitorinformationandmor
2、e.Thecasetimesettingistheyear2009.Sufficientinternalandexternaldataareprovidedtoenablestudentstoevaluatecurrentstrategiesandrecommendalhree-yearstrategicplanforthempany.HeadquarteredinAustin,Texas,Whole-FoodsMarket.Inc.istradedontheNewYorkStockExchangeundertickersymbolWFMI.B. ViSiOnStatement(ACklaI)
3、Ourvisionisallabouthealthandorganicproductsthatreachesfarbeyondjustfoodretailing.C. MiSSiOnStatement(ACtUaI)OurCompanymissionistopromotethevitalityandv/ell-beingofallindividualsbysupplyingthehighestquality,mostwholesomefoodsavailable(1,2,8),Sincethepurityofourfoodandthehealthofourbodiesaredirectlyre
4、latedtothepurityandhealthofourenvironment,ourcoremissionisdevotedtothepromotionoforganicallygrownfoods,foodsafetyconcerns,andthesustainabilityofourentireesystem(6.7).Throughourgrowth,wehavehadasignificantandpositiveimpactonthenaturalandorganicfoodsmovementthroughouttheUnitedStales,helpingleadtheindu
5、strytonationwideacceptanceoverthelast28years(3,5).CustomerProductsorservicesMarketsTechnologyConcernforsurvival,profitability,growthPhilosophySelf-conceptConcernforpublicimageConcernforemployeesMissionStatement(PrOopSed)OurCompanymissionistopromotethevitalityandwell-beingofallindividualsbysupplyingt
6、hehighestquality,mostwholesomefoodsavailable(1.2,8).Sincethepurityofourfoodandthehealthofourbodiesaredirectlyrelatedtothepurityandhealthofourenvironment,ourcoremissionisdevotedtothepromotionoforganicallygrownfoods,foodsafetyconcerns,andtheSUStainabiliIyofourentireecosystem(6,7).Throughourgrowth,weha
7、vehadasignificantandpositiveimpactonthenaturalandorganicfoodsmovementthroughouttheUnitedStates,helpingleadtheindustrytonationwideacceptanceoverthelast28years(3,5).Ourdedicatedandknowledgeableemployeesareeagertoassistourcustomers,whetherinourstoresorthroughourhighlyinteractivecompanywebsite(4.9).D. E
8、XternalAUditCPM-CompetitiveProfileMatrixWholeFoodsMarketKrogerWal-MartCriticalSuccessFactorsWOightRatingV/eightedScoreWeightedRatingScoreRatingWeightedScoreAdvertising0.101o.o20.2040.40Service/ProductQuality0.1040.4020.2030.30PriceCompetitiveness0.1010.1020.2040.40Management0.0420.0810.0430.12Financ
9、ialPositiono.o20.2030.3040.40Customer1.oyalty0.1040.4020.2030.30Product1.i11GS0.1020.2010.1030.30MarketShare0.0710.0720.1440.28CustomerService0.0940.3630.2720.18Technology0.0810.0820.1640.32Employees0.0730.2120.1410.07GlobalExpansion0.0510.0520.1040.20Total1.002.252.053.27Opportunities1. Grocerystor
10、esarerankedamongthelargestindustryintheUnitedStates2. Oftenrequireslowwagesandparttimeemployees3. Storesofferingadditionalservicessuchasready-to-eatmeals,saladbars,coffeeshops4. ExpectedIncreaseinretailsalesamonglowpricedstores5. Private1.abelbrandisgrowingrapidlyasasubstitutetopremiumbrands6. Highe
11、ntrybarriersforampanytoopentoomanystoresquickly7. Consumersaremovingtoam(xehealthyeatinghatls8. WeakeconomycausesconsumerstocutbackineatingoutandspendingmoremoneybyshoppingtocookathomeThreats1. NotVeryprofitableperitemsold,oftenonlyapennyoneverydollarsold2. Weakenomicconditionscausingconsumerstocutb
12、ack,manybuyinggenericbrands3. Unemploymentisincreasingcausingcutbackinbuyingbrand-nameproducts4. Increaseinfuelcostcouldimpactthepurchasingpoweroftheconsumers5. IncreaseinfuelcostcouldcausesupplierstoraiseIheirprices6. Conveniencestoresareofferingmorebrandsanditemsforimpulseshoppers7. Competitioniss
13、trongamonggrocerystorechainsExternalFactorEvaluation(EFE)MatrixKeyExternalFactorsWeightRatingWeightedScoreOpportunities.GrocerystoresarerankedamongthelargestindustryintheUnitedStates0.0710.072.Oftenrequireslowwagesandpartlimeemployees0.0830.243.Storesofferingadditionalservicessuchasready-to-eatmeals
14、,saladbars,coffeeshops0.0630.184.ExpectedIncreaseinretailsalesamonglowpricedstores0.0820.165.Private1.abelbrandisgrowingrapidlyasasubstitutetopremiumbrands0.0920.186Highentrybarriersforampanytoopentoomanystoresquickly0.0510.057.Consumersaremovingtoamorehealthyeatinghabts0.0940.368.Weakeomycausescons
15、umerstocutbackineatingoutandspendingmoremoneybyshoppingtocookathome0.0930.27Threats1.Notveryprofitableperitemsold,oftenonlyapennyoneverydollarsold0.0720.142.Weakeconomicconditionscausingnsumerstocutback,manybuyinggenericbrands0.0730.213.Unemploymentisincreasingcausingcutbackinbuyingbrandnameproducts0.0620.124.Increaseinfuelcostcouldimpactthepurchasingp