Museum visits surge in popularity this summer.docx

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1、MuseumvisitssurgeinpopularitythissummerByBiNanUpdated:2023-09-0614:13AcutepotteryisseenattheDatongMuseuminShanxiprovince,Aug20,2023.Photo/VCGDuringthesummerholiday,visitingmuseumshasemergedasanewtrend,withseveralrenownedmuseumsbeingdubbedas,must-visitdestinationsbynetizens.Touristswereseenqueuingfor

2、longhoursinfrontofmuseumsandobtainingentranceticketsbecamemorechallenging.Accordingtomediareports,theHenanMuseumreceivedmorethan12,000visitorsthissummer,nearlydoublethatofthesameperiodin2019.TheHangzhouMuseumrecorded12,800visitorsonJuly16,settinganewdailyattendancerecord.SunMingli,thecuratoroftheSuz

3、houMuseum,saidbookingsformuseumvisitsweresnappedupwithinhours.Toaccommodatetheincreasingnumberofvisitors,themuseumextendeditsopeninghoursto9pm.DirectorsoftheShandongMuseumandtheNanjingMuseumalsoreportedheightenedenthusiasmamongtouriststhissummer.TheShandongMuseumhasassignedcorestaffmemberstorotatein

4、introducingexhibitsdaily,whiletheyhavealsosetupacurator,sdayonTuesdays,onwhichdaymuseumheadspersonallyguidevisitors.Inresponsetothegrowingdemand,46museumsinBeijingcanceledtheircustomaryMondayclosuresandremainedopendailyuntilAugust31.Factorscontributingtothe,museumfever,AccordingtoXinhuaNewsAgency,th

5、esurgeinnmuseumfevercanbeattributedtovariousfactors,includingthepublic,sincreasingenthusiasmfortraditionalChineseculture,theflourishingmarketforyoutheducationaltoursandsummercamps,aswellasthecontinuousinnovationofmuseums.1.inLiugen,thedirectoroftheInstituteofArchaeologyatZhejiangUniversity,saidthemu

6、seumcrazereflectsaprofoundconnectionbetweenthepublicandtraditionalculture.Astheeconomyandsocietyprogress,morepeopleseekadeeperunderstandingofChinasrichculturalheritageandhistory.Summercamps,familytripsandeducationaltourshavebeentheprimaryformsoftourismthissummer,withmuseumvisitsbecomingamust-doactiv

7、ityfortravelers.DongBaohou,thedeputydirectoroftheLiaoningProvincialMuseum,saidover30percentofvisitorswerechildren,somevisitingwiththeirfamilies,whileotherscameaspartofschoolgroups.MaXiaolin,thecuratorofHenanMuseum,highlightedthatmuseumshavebeenconductingextensiveresearchonculturalrelics,makingthemmo

8、rerelatableandappealingtothepublicbyintegratingmodernfashiontrends.Besides,theapplicationofnewtechnologieshasmadeculturalrelicsmoreaccessible.Forinstance,3Dprojectiontechnologybreatheslifeintostaticexhibits,enablingthemtocomealivebeforevisitors1eyes.ARintelligentnavigationglassesofferauniqueexperien

9、cebyallowingindividualstoappreciaterelicsthroughvoicecommandsandvisualrecognition.Additionally,anadvancedintelligentlightingsystemoptimallyshowcasesrelics,adaptingitsilluminationtothedistinctcharacteristicsofeachexhibit.,Check-in,-styleexhibitionviewingAmidthemuseumfever11,sometouristsprioritizetaki

10、ngphotosandsharingthemonsocialmediatodemonstratetheirpresenceratherthanappreciatingtheexhibitsthemselves.Instancesofvisitorsprioritizingphotoopportunitiesoverexhibitappreciationhaveoccurred,oftencausinginconveniencetoothermuseumgoersand,insomecases,damagetoexhibits.AccordingtoareportfromChinaYouthDa

11、ily,anincidentoccurredinNanningcitywhenayoungwomantappedafellowmuseumgoerontheshoulderandrequestedthatshestepaside.Thereasonforthisrequestwasthattheyoungwomanandherfriendswishedtotakephotosinfrontofapainting.Theyproceededtotaketurns,withsomeofthemchangingoutfitsandadoptingvariousposesfortheirphotosh

12、oot.Thismonopolizationofthespaceresultedinextendedwaitingtimesforotherswhoalsowishedtoviewthepainting.Someindividualshavecauseddamagetoexhibitsduringtheirphotoshoots,usaidLuoJie,astudentfromGuangxiUniversity.Theydisregardedthe,Notouching*signsandleanondelicateitems,resultinginsignificantdamageandeve

13、ntearingsomeexhibitsapart.,YangHong,anassociateprofessorattheCommunicationUniversityofChina,saidtwofactorscontributetothephenomenonof,check-in,-styleexhibitionviewing.First,thedesiretogeneratecontentforsocialmediahasledpeopletofocusonvisuallyappealingscenesforquickphotoopportunities.Second,society,s

14、increasingrelianceonimageshasledtoadiminishedfocusonthecontentandsocialsignificanceofexhibits.Intheageofprevalentsocialmedia,garneringonlineattentionhasbecometheprimaryobjectiveformanyindividualswhentheyposeforncheck-innphotos.Accordingtoa2023museumdatareportreleasedbytheshort-videoplatformDouyin,du

15、ringthepastyear,theviewershipofmuseum-relatedcontenthasincreasedby165.97percentyear-on-year,withthesharingofsuchcontentsurgingby558.52percent.Atotalof1.96millionusershavecontributedtothistrendbyposting4.46millionvideosshowcasingtheirmuseumvisitsonDouyin.Thesemuseum-relatedvideoshaveeffectivelybecome

16、anewavenueforgeneratingonlinetraffic.Civilizedexhibitionviewing1.iuYanchang,thecuratoroftheShandongMuseum,saidInthefuture,moreandmorepeoplewilltakevisitingmuseumsasakindofhabitandlifestyle.*Onhowtobettermeetmuseumgoers,needs,SunMingIi,deputycuratoroftheSuzhouMuseum,suggeststhatpopularmuseumsconsiderimplementinghourlybookingsystemsorhostingcloudexhibitionstoenhancevisitorexperience.Someexpertsemphasizet