运营管理.docx

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1、1. Ifthemanagementofanyhotelwantstoadaptthemanagementmodetothecompetitionmodeandbusinessdevelopmentofthehotel,thehotelmanagersshoulddothefollowing:Inthefirststep,hotelmanagersneedtoformulateacompetitivestrategyinlinewiththehotelsowndevelopment,andmakeclearthegoalofcompetition.Inthisprocess,weneedtom

2、akeclearthefieldofhotelcompetition,businessandassessmentcriteriafortherealizationofobjectives;Inthesecondstep,hotelmanagersneedtoadjustandbuildtheorganizationalstructureinlinewiththecompetitionactivitiesaccordingtothehotescompetitivestrategyandbusiness,includingthedesignofthehotelsorganizationalstru

3、cturetype,organizationallevelandmanagementrange,aswellasthecommunicationchannelsbetweenvariousdepartmentsandindividuals.Ofcourse,thedesignofauthorizationandDecentralizationforeachlevelisalsoveryimportant.Inthethirdstep,hotelmanagersneedtodecomposethecompetitiveobjectivesandbusinessactivitiesintovari

4、ousdepartmentsaccordingtotheorganizationalstructureandlevels,formtheobjectivesofeachdepartmentandlevel,andformulatetheassessmentstandardsthatcanbequantifiedandconvenientforassessmentaccordingtotheobjectives.Thefourthstep,accordingtotheassessmentstandards,eachdepartmentandindividualshouldbeseriouslya

5、ndstrictlyassessed.Thehumanresourcesdepartmentshouldformulatestrictrewardandpunishmentsystemaccordingtotheenterpriseobjectives.Thefifthstep,themanagementshouldalsopublicizethecompetitivestrategyandbusinessactivitiesoftheenterpriseaswellasthesystemandorganizationalstructureformed,andmakeeachmemberful

6、lyunderstandandacceptthem,soastoensurethesmoothdevelopmentofthecompetitivestrategyandactivities.Whenthehotelsstrategychanges,themanagementshouldfirstdeterminethesizeofthedifferencebetweenthestrategyandtheoriginalstrategyandthemainaspectsofthedifference,includingthedifferencebetweentheenterprisesstra

7、tegicobjectivesandbusinessactivities.Thenthemanagementneedstoadjusttheexistingorganizationalstructure,theobjectivesofeachdepartmentandindividual,theassessmentstandardsandtherewardandpunishmentsystemaccordingtothedifferences.Itshouldbeemphasizedthatatthistime,itisveryimportantforthemanagementtopublic

8、izethesituationandinfluenceofthestrategicadjustment,aswellasthenecessityofthestrategicadjustment,whichisrelatedtothesmoothprogressoftheenterprisesstrategicadjustment.Whentheemployeesdonotadapttotheadjustment,theyshouldbehelped.Whentheemployeesdeliberatelyresisttheadjustment,theenterpriseshouldpunish

9、ordismisssuchemployees.Whenmakingalong-termdevelopmentstrategy,thehotelshouldnotonlyensurethatitcanadapttothecurrentdevelopmentforalongtime,butalsoensureitsflexibility.Thisrequirescontinuouscollectionofreliableinformationanddatafromthesurroundingenvironmentinordertomakescientificjudgmentandmaintains

10、ensitivitytochangesinthesurroundingenvironment.Thenthemanagementneedstorepeattheabovefivesteps,andensuretheadaptabilityofenterprisestrategytothenewenvironmentthroughflexibleplanningmethodssuchasrollingplanningmethod.2. Theimprovementofthespeedandreliabilityofthehotelbusinesscanincreasethefrequencyof

11、service,andreducethewastecausedbyfailure,whichcaneffectivelyreducetheoperatingcostsofthehotelandmaketheenterpriseretainmoreprofits.Thehigherqualityofhotelbusinesscanmakeemployeesbecomemoreprofessionaltalents,whichisconducivetothecultivationofemployeesskills,thestandardizationofhotelbusiness,andtheop

12、erationandmanagementofenterprises.Theflexibilityofhoteloperationcankeeptheenterprisesensitivetothechangesofexternalenvironment.Whentheexternalenvironmentchangesgreatly,thehotelcanadjustitsstrategyandbusinessintimetopreventtheenterprisefrombeingeliminatedduetothechangesofexternalenvironment.Thereductionofhotelbusinesscostcanmakethehotelgainamorefavorablepositionandinitiativeinthecompetition,whichenablestheenterprisetobetterdefeatthecompetitors,expandthemarketshareandenhancethemarketpositionoftheenterprise.