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1、亚马逊气候友好承诺认证向亚马逊客户展示你是一个有环境意识的品牌的一个好办法是参加亚马逊的ClimatePledgeFriendly气候友好承诺计划。CIimatePledgeFriendly是亚马逊宣布的新计划,使用可持续发展认证来突出那些努力帮助保护自然界的产品。品牌可以通过确保在亚马逊上销售的产品至少在可持续发展的一个方面得到认证,来参与并为他们的产品获得一个气候友好承诺徽章。a鸣OnCLIMATEPLEDGEFRIENDLY为什么您应该参加“气候友好承诺”活动? V 46 ratings | 5 answered questions I Climate Pledge Friendly 亚
2、马逊对符合条件的产品参加气候友好承诺不收取任何费用。免费获得额外的销售等好处。许多消费者希望以更可持续的方式购物,购买环保产品。气候友好承诺正在帮助这些客户方便地发现和购买气候友好承诺产品。符合条件的产品会在购物结果和产品页面中被标示出来,并在网站的一个专门栏目中展示。如下图,产品页面上会出现气候友好承诺徽章。$17000$383.84Shipping&ImportFeesDeposittoChinaDetailsVColor:BlueVelvet$170.00m$190.00.S170.ProductDimensions20hDx21Wx37mHColorBlueVelvet点击进去可以看到
3、具体的产品认证,比如这个产品是获得了FSC(TheForestStewardshipCOUnCil森林管理委员会)认证。ClimatePledgeFriendlyClimatePledgeFriendlyusesSustainaMitycertificationstohighlightproductsthatsupportourcommitmenttohelppreservethenaturalworld.Timeisfleeting.LeammoreProductCertification(1)TbeForestStewardshipCouncilcertifiedproductssuppo
4、rtresponsibleforestry,helpingkeepforestsFSChealthyforfuturegenerations.气候友好承诺倡议背后的历史亚马逊在2020年推出了“气候友好承诺”计划,以表明对可持续发展的承诺。该计划开始时有大约25QOO种”气候友好承诺”产品,现在亚马逊上有超过75,000种”气候友好承诺“标签的产品。气候友好承诺计划是亚马逊更大的倡议”气候承诺”的一部分。2019年,亚马逊与GlobalOptimism共同创立了气候承诺。该承诺是到2040年成为“净零碳”的承诺,意味着亚马逊计划尽可能地消除碳排放,并抵消任何剩余的碳排放,以达到其目标。气候友好
5、承诺徽章的好处静Q气候友好承诺型产品在亚马逊搜索结果页面上的排名更高。所以早期采用很重要。产品越早获得认证,从长远来看,它的排名就越高。将其视为另一种形式的搜索引擎优化(SEC)。此外,可持续性和绿色营销是当前的强大趋势。考虑NieISenIG报告的以下统计数据: 2018年,48%的美国消费者表示他们肯定或可能会改变自己的消费习惯,以减少对环境的影响。 自2014年以来,可持续产品销售额以3.5%的复合平均增长率(CAGR)增长。 到2021年,可持续快速消费品(FMCG)市场预计将增长到1500亿美元。毫无疑问,可持续产品的消费市场正在增长,而且预计只会变得更大。通过创建和营销您的环保产品
6、,您可以通过证据建立和维护品牌价值。您可以向他们展示,而不是告诉消费者您想要支持环境“如何才能有资格获得亚马逊的气候友好承诺徽章?要获得气候友好承诺的资格,您的产品必须满足:1)获得亚马逊自己的CompactbyDesign设计紧凑认证或Pre-ownedCertified二手认证,COMPACT BY DESIGN :Compact by Design products, while they may not always look very different, have a more efficient design. With the removal of excess air and
7、 water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.设计紧凑 Pre-owned CertifiedPre-owned Certified are inspected, cleaned and (if applicable) repaired to excellent function
8、al standards. By purchasing Pre- OWned Certified products rather than new, customers can extend the life of the product, reduce electronic waste, and reduce the extraction of raw materials. These products are backed by the Amazon Renewed Guarantee.二手认证或者2)获得一项或多项合格的外部第三方可持续性认证。亚马逊直接与这些合格的第三方合作,以获取他们
9、已认证的ASIN列表。这些第三方可持续性认证包括以下42个认证:bluesignBIFMALEVClcertifiesfurnitureproductsbyrlbyCarbonTrustPr(XiUeureduceEircarbonfootprintyecafteryarandanyoutstandingemissionsareoffset.JrbonNeutralCertifiedbySCSGlobalServicesmeanstheproductscarbonemissionshavebtmMurdandrducd,withanyremainingemissionsOfHecCrtidAn
10、imslWelfareApprovedverifieswnalsareraiiedonindependent,high-wfar.PdStUgbaMd.morsustainablefarms.碳信托的碳中和SCSGlobalServices碳中和认证认证动物福利获批ClinvttnutralbyCIimatePartnerverifiestheproductscarbonIoofprimwascalculated,HcontinuouslyreducedandremainingemssifHwtroffset气候中和气候伙伴GadltoGadtoCertifiedproductsaremdwi
11、thsafermaterialsandresponsibleprocessestopositivelyimpactpeopleandourplanet摇篮到摇篮认证图US-EPADesignfortheEnvironmentcrtiflsdisinfectantsthatwttheEnvironmentalProtectionAgenCyaSItrictSUndardsforhumanandenvironmentalhealth.美国环保署环境设计ECOLOCertifledproductsmtUndrdtMcanrducethvironmenulimpactofoneormoreSUgeSo
12、ftheproductUfecycle.ENtRGYSTARMostEfficientrc09nizthebtofENERGYSTAftertifiMproductswithh9bestefhciencyandmaximumcarbonreductions.EPEATPrOdUaSareassessedgmtCfiteriiincludingnrgyUMandhaveareducedWStaindbilityimpactMOSStheirlifcycl.生态标志能源之星最高效EPEATEWGVerifiedproductsarereviewedtoensuretheyarefrefromEWG
13、4SknownChemiCXSofconcernandadheretostricthahstandards.EWG验证fafrforlifeFSCCOTSFakTradeCertifiedproductsaremadeaccordingtostandardsthatpromotesafety.WiUinability.andempowermentintheworkplace.公平贸易认证FairforLifeCeniKeSforftradeandmoresociallyandenvironmentallyresponsibleSupptychaim.生活公平ThtForeitStewdsb.COUVKilTtifMproductssupportresponsibleforestry,helpingkepforestsbalthyforfuture9ecations.森林