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1、广告创意Adivertising creativityWhat is AdsAppreciation of some Ad slogansWhat is advertising creativityAppreciation of some AdsWhat is ADsThe art of convincingnconvince yourselfnconvince the consumersnconvince the clientnconvince the partnerAdidas+10The combination of the peoples body is very interestin
2、g and smartly express the spirit of unite and teamwork.Federal ExpressThe fire trucks have to be delivered by the FedEx to the scene of fire,which is ironic to the fire department and meantime stress the high speed of FedEx.Detergent（清洁剂）Afraid of the detergent,the spilled coffee has to run away fro
3、m the floor quickly.This ad is about some magazine which stresses the print effect. The mouse is so lifelike that it scares the lady off.This is an ad of pesticide（杀虫剂）.The pesticide is so effective that the frog has nothing to eat but to beg for food.Nestle Coffee.Nestle coffee is with you at every
4、 moment.GymYou can see how strong you become after you work out!Postal ServiceIf you really want to touch someone,send them a letter.Toothpaste牙好，胃口就好三星AnycallThe screen becomes a cars window in this ad.A parking ticket is stuck on the screen.The ad highlights the operation speed of the cellphone.人生
5、之路无捷径，成长难免有创伤 -邦迪创可贴新闻宣传新闻宣传促销促销公共关系公共关系广告广告注意注意兴趣兴趣欲望欲望记忆记忆行动行动The emotional thinking in ADs is the study of discovering , exploring and communicating with potential emotion in people so as to cause people psychological resonance ,therefore acheiving the purpose of attracting more attention and sal
6、es promotion.案例：案例：热情与激情，引亢高歌案例：案例：爱情 奥妮 100年润发案例：案例：亲情，兄弟之情案例：案例： 轻松，幽默 n广告口号的翻译n随身携带，有备无患；随身携带，有惊无险。随身携带，有备无患；随身携带，有惊无险。 （速（速效救心丸）效救心丸）nA friend in need is a friend indeed. A friend in need is a friend indeed. n“要想皮肤好，早晚用大宝要想皮肤好，早晚用大宝”nApplying “Dabao” morning and night Applying “Dabao” morning and night ，Makes Makes your skincare a real delight. your skincare a real delight. n国酒茅台，相伴辉煌。国酒茅台，相伴辉煌。nGood and vigorous spiritGood and vigorous spirit
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