外文文献--比亚迪新能源汽车产品营销策略研究.docx

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1、英文文献Inrecentyears,withthecontinuousdevelopmentofnationaleconomy,allcountriesintheworldespeciallydevelopingcountries,ledbyChina,India,therapidgrowthofcarownership.Automobileexhaustemissionfor(hedamagecausedbythenaturalenvironmentandhumanlivingenvironmentismoreandmoreobvious;Carsneedrisingoilconsumpti

2、on,theinternationalenergysupplytensions,humanproductionandwayoflifehascometohavetochangefromtimetotime.Broughtbythetraditionalautomobileenergyconsumptionandclimatewarminghavenotallowtoignore.Undersuchbackground,thedevelopmentofnewenergyvehiclestoreducethepollutionoftheenvironment,easetheoilshortageh

3、asimportantsignificance.Newenergyvehiclesincludehybridelectricvehicles,pureelectricvehicles,includingsolarcars),fuelcellelectricvehiclesandothernewenergyvehicles,etc.Differentfromotherconventionalvehicles,newenergyvehiclesuseunconventionalfuelaspowersource,hastheadvantagesoflowemissionevenzeroemissi

4、onpollutiontotheenvironmentpressureissmall,hasaverybroadprospects.Ahybridcaristhekeytoahybridsystem,itsperformanceisdirectlyrelatedtotheoverallperformanceofahybridcar.Aftermorethantenyearsoftechnologydevelopment,thehybridsystemhasbeenfromtheoriginalengineandthediscretestructureofthemotortothedevelop

5、mentofengine,motorandtransmissionintegrationstructure,namelyintegratedhybridsystem.Ahybridcaristheelectriccarwiththecombinationofthetraditionalinternalcombustionenginevehicle,itinheritsthelow-emissionelectriccars,theadvantagesoflownoise,andplayedacommonfuelcarsandtheadvantagesofhighpower,hightorques

6、ignificantlyimprovedthetraditionalinternalcombustionenginevehicleemissionsandfueleconomy,increasedtherangeofpureelectricvehicles,bytheinternalcombustionenginecarstoelectriccarsplayanimportantroleintheprocess.Mixedtypehybridvehiclesystemsincludesthecharacteristicsofseriesandparallelconnection.Powersy

7、stemincludingengines,generatorsandmotors.Drivenbyanelectricmotordrivingonlywheninlowspeed,whenthespeedmatchtheengineandelectricmotordrivethecar.Thiswayneedpowerdistributiondeviceandgenerator,etc.,sothestructureiscomplex.Pureelectricvehiclesisakindofusingsinglebatteryasenergystoragepowercars.ItUSESba

8、tteryasenergystoragepowersource,throughthebatterytotheelectricmotor,Driveelectricmotoroperation,thuspushingthecar.Pureelectricvehiclechassis,body,batteries,electricmotors,controllerandbatteryandsoonsixparts.Duetotheelectricmotorwithgoodtraction,sopureelectricvehicledrivesystemdoesnotneedtheclutchand

9、transmission.Speedregulationsystemofspeedcontrolbythecontrollerthroughchangethespeedoftheelectricmotorcanberealized.Andthedifferencefromthehybrid,pureelectricvehiclesasadevicewithouttheuseofinternalcombustionenginecompletely,alsodonotusefuelssuchasgasoline,diesel,butcompletelyuserechargeablebatterie

10、s.Theadvantageofpureelectricvehiclesis:first,ititselfisnottheharmfulgasofatmosphericpollutionemissions.Evenbytheequivalentpowerconsumptionofpowerplantemissions,inadditiontosulfurandparticulatematter,otherpollutantswasalsosignificantlyreduced,becausemostofpowerplantsbuiltinawayfromthedenselypopulated

11、cities,lessdamageinhumans,andpowerplantsisstationary,concentrationofemissions,removeallkindsofharmfulemissionsmoreeasily,alsohavetherelevanttechnology.Duetopowercanbeobtainedfromavarietyofprimaryenergy,suchascoal,hydropower,nuclearpower,liftingthepeoplefearofpetroleumresourcesbecamemoreandmoredriedu

12、p.Second,pureelectricvehiclescanalsomakefulluseofthenightwhentroughthesurpluselectricitypower,makethegeneratingequipmentcanmakefulluseofdayandnight,greatlyimprovetheeconomicbenefit.Inaddition,thepureelectricvehiclestructureissimple,operationandlessdrivingpart,maintenanceisconvenient.Atpresent,hepure

13、electricvehiclestherearestillsometechnicaldefects.Themainproblemisthebatteryunitweighttostoretoomuchelectricity,onceafterafullchargemileageisnotideal;Atthesametime,highreservesbatteryservicelifeisshort,thecostishigh,maketheoverallcostishigher,pureelectricvehicles,ofcourse,itsnoneofpureelectricvehicl

14、estorealizecommercialization,alsocantformscaleeconomy.Therefore,thedevelopmentofawiderangeofpureelectricvehiclesisthetoppriorityofthedevelopmentofadvancedbattery.Fuelcellcarfuelcellisusedasthepowersourceofelectricvehicles.Thebatteryenergyisthroughthechemistryofhydrogenandoxygen,directlyintoelectrici

15、ty.Storageofhydrogenandoxygenintheairinthefuelcellproduceschemicalreaction,generateelectricitytostartthemotor,soastodrivethecar.Inaddition,methanol,hydrogengas,gasoline,dieseloilcanreplace.Fuelcellintheprocessofchemicalreactionwithoutburning,sothefuelcellcarisnopollutiontotheenvironment.Atthesametim

16、e,theenergyconversionefficiencyoffuelcellis2to3timeshigherthan(heinternalcombustionengine,sofromtheaspectsofenergyutilizationandenvironmentalprotection,isanidealvehiclefuelcellcar.Comparedwiththetraditionalvehicles,fuelcellvehicleshasthefollowingadvantages:nopollution,zeroemissions.ToreducethegreenhousegasemissionsHighenergyconversioneffect.Widerangeoffuelselection.Inrecentyears,greatprogresshasbeenmadeinfuelcelltechnology,theworldmanyfamousautomobilemanufacturerssuchasToyot