XX市场分析报告.ppt

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1、E 平房区南岗南岗营业所营业所南岗区：南岗区：6289家家清单数：清单数：5369家家动力区：动力区：1162家家清单数：清单数：881家家总客户数：总客户数：3962家家清单数：清单数：2097家家总客户数：总客户数：2137家家清单数：清单数：1273家家总客户数：总客户数：1638家家清单数：清单数：607家家总客户数：总客户数：1974家家清单数：清单数：1048家家总客户数：总客户数：649家家清单数：清单数：983家家南岗区动力区道里区道外区太平区香坊区售点总数：售点总数：17811动力动力营业所营业所道里道里营业所营业所平房直销部平房直销部松花江太阳岛1南岗营业所2道里营业所3动

2、力营业所4平房直销部市内直销分布市内直销分布DSDKA POMDSDKAPOM24.2%13%0.9%6.6%51.6%3.7%28.5%13.6% 1%5.4%41.9%9.6%2001年比例%2002年1-11月 比例%比例变化实际销量实际销量%市内:直销681.98624.2%689.52128.5%4.3%批发186.7846.6%131.0955.4%-1.2%GKP104.4953.7%232.0329.6%5.9%市内直销小计市内直销小计973.26534.5%1052.64843.5%9.0%重点客户365.55613.0%330.46513.6%0.7%批发部1457.178

3、51.6%1015.12441.9%-9.7%现调部26.4170.9%23.0951.0%0.0%哈市合计哈市合计2822.416100.0%2421.332 100.0%0.0%PACKAGE2002 ACT 2001 ACTChg %DiffRB189,348269,229-29.67%-79,881CAN355ml313,246273,88214.37%39,364PET500ml101,80489,62113.59%12,183PET1.25L/1.5L214,939164,27430.84%50,665PET2L/2.25L119,67787,30037.09%32,377PET6

4、00ML168,52600.00%168,526PET350ML7,14500.00%7,145OTHERS9,0988,04213.13%1,056Totals1,123,783892,34825.94%231,435CAN355ml27%PET500ml9%PET1.25L/1.5L19%PET2L/2.25L11%PET600ML15%PET350ML1%OTHERS1%RB17%2002年1-11月050,000100,000150,000200,000250,000300,000350,000RBCAN355mlPET500mlPET1.25L/1.5LPET2L/2.25LPET6

5、00MLPET350MLOTHERS2002 ACT2001 ACT销量销量%销量销量%销量销量%销量销量%销量销量%销量销量%销量销量%销量销量%道里区20,7767%56,45519%23,05324%00%33,04218%20,90422%1,61416%155,84416%道外区20,1577%11,8864%2,7333%00%8,9895%5,0735%3634%49,2015%南岗区73,34926%124,98542%42,60044%3100%63,14134%29,96631%4,95550%338,99935%香坊区62,10922%13,1924%4,2644%00%

6、14,5668%5,9666%7147%100,81110%太平区14,8765%25,8909%4,5615%00%14,2868%4,3125%7037%64,6287%动力区15,3575%7,1782%3,0213%00%11,0316%5,4216%4134%42,4214%平房区39,74014%11,1044%2,5293%00%13,2777%7,8968%1882%74,7348%其它34,38912%50,40417%14,31215%00%28,81315%15,70216%1,03710%144,65715%小计小计280,753100%301,094100%97,07

7、3100%3100%187,145100%95,240100%9,987100%971,295100%PET1.25L/1.5L城市城市市内市内2001年年1-12月月PET2L/2.25L其它其它合计合计PET600MLRBCAN355MLPET500ML销量销量%销量销量%销量销量%销量销量%销量销量%销量销量%销量销量%销量销量%销量销量%道里区16,2409%51,23816%1,67223%20,59020%36,01321%39,06318%24,40920%1,76519%190,99017%道外区6,5193%18,7196%2443%5,9076%7,5084%12,0016

8、%7,5836%2563%58,7375%南岗区41,44822%143,79346%3,27146%52,80652%74,40044%79,67637%47,89540%4,89754%448,18640%香坊区47,66025%22,1337%75411%7,1637%12,4717%22,04910%9,0268%4985%121,75411%太平区6,6173%29,94410%2774%5,2035%9,1495%20,65910%7,9467%8369%80,6317%动力区13,1527%17,3706%4857%5,8076%11,1817%19,4349%9,1678%37

9、64%76,9727%平房区50,15526%19,9426%4426%3,1353%13,9568%15,3777%10,8619%2212%114,08910%其它7,5574%10,1073%00%1,1941%3,8512%6,6813%2,7902%2493%32,4293%小计小计189,348100%313,246100%7,145100% 101,805100% 168,529100%214,940100% 119,677100%9,098100%1,123,788100%城市城市市内市内2002年年1-11月月PET2L/2.25L其它其它合计合计PET600MLRBCAN3

10、55MLPET500MLPET1.25L/1.5LPET350ML哈尔滨市内2001年1-12月哈尔滨市内2002年1-11月林甸安达 肇州 肇源营业所所在地CSS城市非CSS城市86km50km140km170kmCAN355ml79.7%RB2.7%OTHERS1.0%PET350ML0.4%PET500ml3.8%PET600ML5.4%PET1.25L/1.5L5.3%PET2L/2.25L1.8%PACKAGE2002 ACT2002 ACT2001 ACT2001 ACTChg %DiffRBRB14,9298,60373.5%6,326CAN355mlCAN355ml442,84

11、9493,862-10.3%-51,013PET350MLPET350ML2,16900.0%2,169PET500mlPET500ml21,29228,914-26.4%-7,622PET600MLPET600ML29,77600.0%29,776PET1.25L/1.5LPET1.25L/1.5L29,21829,795-1.9%-577PET2L/2.25LPET2L/2.25L10,07810,155-0.8%-77OTHERS5,3406,645-19.6%-1,305TOTAL555,651555,651577,974577,974-3.9%-3.9%-22,323-22,3230

12、100,000200,000300,000400,000500,000RBCAN355mlPET350MLPET500mlPET600MLPET1.25L/1.5LPET2L/2.25LOTHERS2002 ACT2001 ACT销量销量%销量销量%销量销量%销量销量%销量销量%销量销量%销量销量%让胡路区1,19713%18,9793%3,0049%3,17410%1,54414%2,75739%30,6555%龙凤区0%1130%180%150%150%801%2410%红岗区5206%1,9280%1601%1600%0%2043%2,9720%萨尔图区0%524,75590%24,36

13、177%26,77182%8,98880%2,76739%587,64287%小计小计1,71719%545,77593%27,54387%30,12092%10,54794%5,80882%621,51092%安达4,79754%20,7294%3,14710%1,5475%1702%4777%30,8675%小计小计4,79754%20,7294%3,14710%1,5475%1702%4777%30,8675%林甸县4004%0%0%0%0%0%4000%泰康0%5000%50%0%0%0%5050%肇州0%0%0%0%0%0%0%肇源2533%3,9451%2211%1781%0%0%

14、4,5971%郊区1,76520%12,6002%7702%6102%4744%80011%17,0193%小计小计2,41827%17,0453%9963%7882%4744%80011%22,5213%0%4230%0%2331%0%0%6560%8,932100%583,972100%31,686100%32,688100%11,191100%7,085100%675,554100%2001年年RBCAN355MLPET500MLPET1.25L/1.5LPET2L其它其它合计合计合计合计城市城市市内市内非非CSS区域区域CSS区域区域其它其它销量销量%销量销量%销量销量%销量销量%销量

15、销量%销量销量%销量销量%销量销量%销量销量%让胡路区1,99513%5,3081%7070%2,52712%3,68017%1,9117%1,53115%1,83634%19,4954%龙凤区3082%6400%1270%2871%1071%1681%200%1302%1,7870%红岗区1051%2520%560%760%110%270%0%591%5860%大同区0%0%20%20%10%0%0%0%50%萨尔图区3,33822%393,36989%1,0670%13,64064%14,62069%24,22983%8,02780%2,23442%460,52483%小计小计5,7463

16、8% 399,56990%1,9590%16,53278%18,41987%26,33590%9,57895%4,25980%482,39787%安达4,30029%20,4375%570%4,09919%2,44111%2,0477%4184%4468%34,2456%小计小计4,30029%20,4375%570%4,09919%2,44111%2,0477%4184%4468%34,2456%林甸县3152%4,2491%0%100%4652%200%0%0%5,0591%泰康1801%4,0261%120%470%3962%300%0%120%4,7031%肇州9406%4,7151%610%1811%6403%1020%821%200%6,7411%肇源8005%6,4931%800%2561%4152%4582%0%481%8,5502%郊区480%5000%0%0%0%0%0%551%6030%小计小计2,28315%19,9835%1530%4942%1,9169%6102%821%1353%25,6565%2,60017%2,8601%0%1681%7,00033%2