2024年社交媒体顶级美容品牌.docx

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1、TopBeautyBrandsonSocialWestudiedtopbeautybrandsfromacrossthecountrytocreatetheultimateguidetosuccessfulbeautymarketingstrategiesonInstagram,Facebk,Twitter,andTikTok.Readonforthefullrankingsandeverythingthatmadetopbeautybrandstickforthe#inspoyouneedtojumpstartyourbrandssocialthisyear.Readthefullrepor

2、tonlineRivaIIQAniJinCOMPAHYWhatDidWeAnalyze?DATASETINC1.UDES186HAND1.ESIN2023BETWEENTHEMONTHSOFJANFEBMARAPRMAYJUNW1.AUGSBOeTNoVDECCOMPRISING211K629MPOSTSENGAGEMENTS#1RareE回#1O1eautyRivaIIQa(XhdcompanyTOPBEAUTYBRANDSONSOCIA1.MEDIAJANUARY1t2023TODECEMBER31,2023Withfirst-placefinishesonInstagram,TikTok

3、1andFacebook(nottomentionthesilveronTwitter),RareBeautyhasalottobeproudofthisyear.SelenaGomez,smakeupbranddominatedacrosssocialonceagainbyeffectivelyblurringproductandinfluencermarketingthatcenteredtheceleb.ThebrandstoppostsacrossallchannelsfeaturedSelenassmilingfaceinafullbeat.RareBeautysnatchedIns

4、tagramvictoryfromreigningchampHudaBeautythisyearwithmorethan65Mengagementsandanengagementrate5theaverage.#2lFentyBeauty回#7O*2f*10J5FentyBeautygrabbedthesilveroverallandmanagedtoptenfinishesacrossallchannelswithafunmixofcolorfulproductshotsand,ofcourse,tonsofsnapsoffounderRihanna.Thebrandearned20x(!)

5、theengagementtotaloftheaveragebeautybrandonInstagramand7xtheviewsonTikTok.OfcourseRiRi,sperformanceatthe2023SuperBowlHalftimeShowledtosomeseriouslyfunandengagingcontent,asdidmakeuptutorialsandturningeverythingRihannaeverydidintoameme.#71.AN日GE1.NEIGE，回“4O8Koreanskincarebrand1.ANEIGElandedinthetop10o

6、nInstagramandTikTokbutlaggedbehindtheircompetitorsonTwitterandespeciallyFacebookthisyear,remindingusyoudonthavetobestrongoneverychanneltodominateyourcompetitorswhereitcounts.1.ANEIGEpostedfarlessfrequentlythantheiraveragecompetitorsonmostchannels.Postsaboutthebrandslegendarylipbalmsperformedwellcons

7、istently,asdidpostsabout1.ANEIGEsongoingpartnershipwithcelebSydneySweeney.RivaIIQAmMnCOMPAHYFullRankings回dfJ21Topicals3127108822MilkMakeup4217796023CeraVe2651272124BesameCosmetics4431313825TooFaced6418261826MaybellineNewYork28201742727NYXCosmetics533971928PeaceOutSkincare18371298029YvesSaint1.aurent

8、20321692830PatternBeauty403555117回&fJ31KosasCosmetics35407111732TheINKEYUst3762446133gbdNorthAmerica144717011734goop57289211735Kaja27676611736I1.IABeauty38538011737AnastasiaBeverlyHills6749341638UrbanDecay9022562239Oirve&June39721811740Prose493814273FullRankings回dfJ411.ancdmeUSA3388333642Burt,sBees7

9、8261014443TartoCosmetics7933705744TomFordBeauty5874131345Nopalera6559511146Em-Cosmotcs355614511747Sulwhasoo2310073748Clinique5565479249Revton10416893350Bloomeffects872975117回&fJ51Benefit81505646521.auraMercier85453811753FirstAidBeauty476113110854MACCosmetics6968592555OuaiHaircare84341274856Redken469

10、32110457Uvetimted20891745558HourglassCosmetics77603911759Winky1.ux74541154160Dove32901594FullRankings回dfJ61BlackGirlSunscreen47105421262SgmaBeauty10151722963KVDVeganBeauty97449574641.amikBeauty8084127065Est6e1.auder669769166FarmacyBeauty71766511767CHANE1.301301511768PadficaBeauty251217611769Supergoo

11、p437917411770BreadBeautySupply7069116117回&fJ71Dr.Jart685717311772Juvia,sPlace60104417673Beautycounter591062111774EminenceOrganicSkincare56119245175ThriveCausemetcs40126743476KurtiBeauty726317411777Milani11255973178KjaerWeis1282411911779ShisGido511166411780DfunkElephant91793243FullRankings回dfJ81Cate1

12、.ondon15325832482wetwildbeauty83101544783BobbiBrownCosmetics8295679684Naturopathica165212711785WellPeople9287876686PaulasChotceSkincare76112379587Dr.DennisGross1085811711788ElizabethArden73111844289Peach&Uiy93751497790BrtogeoHair11163110108回&fJ91PeterThomasRoth11677765292SkinBetter61143306893Kehl,sSince185111480865494Ceremonia997814011795MafyKay341793