人民大2024管理学原理（第10版）英文教师手册robbinscoulter_fom10_im_13.docx

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1、CHAPTER13MANAGINGCOMMUNICATIONANDINFORMATION1.EARNINGOUTCOMESAfterreadingthischapter,studentsshouldbeableto:13-1.Describewhatmanagersneedtoknowaboutcommunicatingeftectively.132.Explainhowtechnologyaffectsmanagerialcommunication.13-3.Discusscontemporarjissuesincommunication.ManagementMythMYTH:Manager

2、sshouldtrytostiflethegrapevine.TRUTH:Astutemanagersacknowledgetheexistenceofthegrapevineanduseitinbeneficialways.TCnChingTips:AsevidencedbyWiki1.eaks,informationcanbeapowerfultl.Organizationsneedtotakesecurityissuesseriouslyasleakedpersonaloraccountinformationwouldcausecustomerstolosefhithinthecompa

3、ny.Questionstothinkaboutinclude: HowdostudentsprotectthesecurityoftheirTwittcraccountsande-mailaccounts? Arccompaniesandindividualsliableforanyinformationdistributedfromoneoftheirhackedaccounts?1. HOVVDOVANAGERSCOMMUNICATEEFFECTIVE1.Y?A. Introduction1. Everytilingamanagerdoesinvolvescommunicating.2.

4、 Amanagercafttb11nulateastrategyormakeadecisionwithoutinformation,whichhasobecommunicated.3. Onceadecisionismade,communicationmustagaintakeplace.4. GoodcommunicationskillsalonedonotmakeasuccessfulmanagerbutineffeclivecommunicationskillscanleadIoacontinuousstreamofproblemsforthemanager.B. HowDoestheC

5、ommunicationProcessWork?1. Communicationcanbethoughtofasap11essorow.a)Problemsoccurwhentherearcdeviationsorblockagesinthatflow.2. Communicationrequiresapurpose,expressedasamessageconveyedbetweenasource(thesender)andareceiver.Iiisencodedandispassedbysomemediumtothereceiver,whorc-lranslatesthemessagei

6、nitiatedbyIhesender.Theresultisatransferenceof11aningfromoneperson(oanother.3. Exhibit13-1depictsthecommunicationprocess.4. Thesenderinitiatesamessagebyencodingathought.a)FourconditionsaffecttheClWodCdmessage:skill,altitudes,knowledge,andtheSociahatlluralsystem.1. Onc*stotalcommunicativesuccessinclu

7、desspeaking,reading,listening,andreasoningskills.2. Ourattitudesinfluenceourbehavior.Wcholdpredisposedideasonnumeroustopics,andourcommunicationsarcaffectedbytheseattitudes.3. Wcarcrestrictedinourcommunicativeactivitybytheextentofourknowledgeoftheparticulartopic.4. FinaIIyJustasattitudesinfluenceorbe

8、havior,sodocsorpositioninthesocial-culturalsysteminwhichweexist.（八）Yourbeliefsandvalues,allpartofyourculture,acttoinfluenceyouasacommunicativesource.5. Themessageistheactualphysicalp11iuctfromthesourcethatconveyssomepurpose.a)Ourmessageisaffectedbythecodeorgroupofsymtx)lsweusetotransfermeaning,theco

9、ntentofthemessageitself,and(hedecisionsthatwemakeinselectingandarrangingbothcodesandcontent.6. ThechannelistheInediUnlthroughwhichthemessagetravels.Itisselectedbythesource.a) Formalchannelsareestablishedbytheorganizationandtransmitmessagesthatpertaintothejob-relatedactivitiesofmembers.b) Otherformso

10、fmessages,suchaspersonalorsocial,followtheinformalchannelsintheorganization.7. Iliereceiveristhepersontowhomthemessageisdirected.8. Themessagemustbetranslatedintoafo11nIhalcanbeunderslclbythereceiver.Thisisthe(IeCOdingoIhemessage.a)Juslastheencoderwaslimitedbyhisorherskills,atliludes,knowledge,andSo

11、cial-Cullurulsystem,Ihereceiverisequallyrestricted.9. Thefinallinkinthecommunicationprocessisafeedbackloop.a)Feedbackisthecheckonhowsuccessfulwchavebeenintransferringourmessagesasoriginallyinteruied.Ildetc11nineswhetherornotunderslarlinghasbeenachieved.C. AreWrittenCommunicationsMoreEffectiveThanVer

12、balOnes?1. WriilenComniunicaiionsaretangible,verifiable,andmorepermanentthantheoralvariety.a) Typically,bothsenderandreceiverhavearecordofthecommunication.b) ThemessagecanbestoredforanindefinitePCriOdoftime.C)Iftherearcquestionsaboutthecontentofthemessage,itisavailableforlaterreference.d)Atlnalbenef

13、itofwrittencommunicationcomesfromtheprocessitself.1. Morecareistakenwiththewrittenwordthanwiththespokenword.2. Writtenmessageshave(heirdrawbacks.a) Writingconsumesagreatdealoftime.b) 1.ackoffeedback.D. Isthe(rapevincanEfTectiveWaytoCoininunicate?1. Thegrapevineistheunofficialwaythatcommunicationstak

14、eplaceinanorganization.2. Informationisspreadbywordofn)uth-andeventhroughelectronicmeanstoday.a)Ironicallythisisatwo-wayprocess-goodinformationpassesbetweenusrapidly:badinformationevenfaster.3. Thebiggestquestionfocusesontheaccuracyoftherumors.4. Researchonthistopichasbeensomewhatmixed.a)Buteventhen

15、,althoughtheinibrnaiionflowingisinaccurate,itstillcontainssomeelementoftruth.E. HowDoNonverbalCuesAffectCommunication?1. SomeofthemostIl)CaningrUlcommunicationsareneitherspokennorwrilten.Thesearenonverbalcommunications.2. Bodylanguagereferstogestures,facialCorifigunHions,andothermovemenisofthebody.3

16、VerbalintonationreferstoIhcemphasissomeonegives(owordsrphrases.4. ThenonverbalcomponentislikelytoCarry(hegreatestimpact. )Researchindicatesthatfrom65-90percentofthemessageofeveryfacc-to-faceconversationisinterpretedthroughbodylanguage.FromthePasttothePresentOneofthemostfamousstudiesofthegrapevinewasconductedbymanagementrese