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1、网络反不正当竞争暂行规定(2024年5月6日国家市场监督管理总局令第91号公布自2024年9月1日起施行)第一章总则第一条为了预防和制止网络不正当竞争行为,维护公平竞争的市场秩序,鼓励创新,保护经营者和消费者的合法权益,促进数字经济规范持续健康发展,根据中华人民共和国反不正当竞争法(以网络反不正当竞争暂行规定InterimProvisionsonAnti-UnfairCompetitionontheInternet制定机关:国家市场监督管理总局发文字号:国家市场监督管理总局令第91号公布日期:2024.05.06施行日期:2024.09.01效力位阶:部门规章法规类别:反不正当竞争Issuin
2、gAuthority:StateAdministrationforMarketRegulationDocumentNumber:OrderNo.91oftheStateAdministrationforMarketRegulationDateIssued:05-06-2024EffectiveDate:09-01-20241.evelofAuthority:DepartmentalRulesAreaof1.aw:Anti-UnfairCompetitionInterimProvisionsonAnti-UnfairCompetitionontheInternet(IssuedbyOrderNo
3、.91oftheStateAdministrationforMarketRegulationonMay6,2024andshallcomeintoforceonSeptember1,2024)ChapterIGeneralProvisionsArticle1ForthepurposesofpreventinganddeterringactsofunfaircompetitionontheInternet,maintainingthemarketorderoffaircompetition,encouraginginnovation,protectingthelegitimaterightsan
4、dinterestsofoperatorsandconsumers,andpromotingthestandardized,sustainableandsounddevelopmentofthedigitaleconomy,theseProvisionsaredevelopedinaccordancewiththeAnti-UnfairCompetition1.awofthePeoplesRepublicofChina(hereinafterreferredtoastheuAnti-UnfairCompetition1.aw),theE-commerce1.awofthePeoplesRepu
5、blicofChina(hereinafterreferredtoastheuE-commerce1.aw)andotherlawsandadministrativeregulations.Article2Operatorsareencouragedandsupportedincarryingoutbusinessactivitiesinaccordancewiththelawandparticipatinginmarketcompetitionfairly.Businessoperatorscarryingoutproductionandbusinessactivitiesthroughth
6、eInternetandotherinformationnetworks(hereinafterreferredtoas“networks)shallfollowtheprinciplesofvoluntariness,equality,fairnessandgoodfaith,complywithlaws,regulations,andobservebusinessethics.BusinessoperatorsshallnotconductactsofunfaircompetitionontheInternet,disrupttheorderofmarketcompetition,affe
7、ctfairmarkettransactions,orharmthelegitimaterightsandinterestsofotherbusinessoperatorsorconsumers.Article3TheStateAdministrationforMarketRegulationisresponsibleforsupervisingandguidingtheanti-unfaircompetitionontheInternetacrossthecountry,andorganizingtheinvestigationintoandhandlingofcasesofunfairco
8、mpetitionontheInternetwithmajorimpactacrossthecountry.1.ocalmarketregulationdepartmentsatorabovethecountylevelshallinvestigateintoandhandleactsofunfaircompetitionontheInternetaccordingtothelaw.下简称反不正当竞争法)、中华人民共和国电子商务法(以下简称电子商务法)等法律、行政法规,制定本规定。第二条鼓励和支持经营者依法开展经营活动,公平参与市场竞争。经营者通过互联网等信息网络(以下简称网络)从事生产经营活
9、动,应当遵循自愿、平等、公平、诚信的原则,遵守法律法规规章,遵守商业道德。经营者不得实施网络不正当竞争行为,扰乱市场竞争秩序,影响市场公平交易,损害其他经营者或者消费者的合法权益O第三条国家市场监督管理总局负责监督指导全国网络反不正当竞争工作,组织查处全国范围内有重大影响的网络不正当竞争案件。县级以上地方市场监督管理部门依法对网络不正当竞争行为进行查处。市场监督管理部门在查处违法行为过程中,应当坚持依法行Intheprocessofinvestigatingintoandhandlingillegalacts,themarketregulationdepartmentsshallinsisto
10、nlaw-basedadministrationandensurestrict,standardized,fairandcivilizedlawenforcement.Article4Themarketregulationdepartmentshall,inconjunctionwiththememberentitiesoftheanti-unfaircompetitioncoordinationmechanism,implementthemajorpoliciesandmeasuresforanti-unfaircompetitionontheInternet,studythemajorpr
11、oblemsofanti-unfaircompetitionontheInternet,jointlyinvestigateintoandhandlemajorcases,andjointlypromotecomprehensivegovernance.Thememberentitiesoftheanti-unfaircompetitioncoordinationmechanismshall,inaccordancewiththedivisionofduties,strengthenthemanagementofthefinance,media,telecommunicationsandoth
12、erindustriesinaccordancewiththelaw,andtakeeffectivemeasurestopreventanddeteractsofunfaircompetitionintheInternet.Article5Thestateencourages,supportsandprotectsallorganizationsandindividualstoconductsocialsupervisionoveractsofunfaircompetitionontheInternet.ForsuspectedactsofunfaircompetitionontheInte
13、rnet,anyentityorindividualhastherighttosubmitatip-offtothemarketregulationdepartmentaccordingtothelaw,andthemarketregulationdepartmentshallhandleitinatimelymannerafterreceivingthetip-off.Tradeorganizationsshallstrengthenindustryselfregulation,andguideandstandardizememberscompetitionaccordingtothelaw
14、andregulations.政,保证严格、规范、公正、文明执法。第四条市场监督管理部门应当会同反不正当竞争工作协调机制各成员单位,贯彻落实网络反不正当竞争重大政策措施,研究网络反不正当竞争工作重大问题,联合查处重大案件,协同推进综合治理。反不正当竞争工作协调机制各成员单位应当按照职责分工,依法加强金融、传媒、电信等行业管理,采取有效措施,预防和制止网络不正当竞争行为。第五条国家鼓励、支持和保护一切组织和个人对网络不正当竞争行为进行社会监督。对涉嫌网络不正当竞争行为,任何单位和个人有权依法向市场监督管理部门举报,市场监督管理部门接到举报后应当及时处理。行业组织应当加强行业自律,引导、规范会员依
15、法合规竞争。第六条平台经营者应当加强对平台内竞争行为的规范管理,发现平台内经营者采取Article6Platformoperatorsshallstrengthenthestandardizedmanagementofcompetitionbehaviorsontheplatform,andshalltakenecessaryhandlingmeasuresandkeeprelevantrecordsinatimelymanner,andreporttothemarketregulationdepartmentatorabovethecountylevelwheretheplatformope
16、ratorislocatedaccordingtotheprovisions,iftheyfindthatoperatorsontheplatformadoptunfaircompetitionmethods,illegallysellcommoditiesandprovideservices,orinfringeuponthelegitimaterightsandinterestsofconsumers.Therecordsshallbekeptforaperiodofnotlessthanthreeyearsfromthedatewherethedisposalmeasuresaretaken.ChapterIlActsofUnfairCompetitionontheInternetArticle7OperatorsshallnotusetheInternettoconductt