小米公司基础介绍(英文) The Development of Xiaomi.docx

《小米公司基础介绍(英文) The Development of Xiaomi.docx》由会员分享，可在线阅读，更多相关《小米公司基础介绍(英文) The Development of Xiaomi.docx（2页珍藏版）》请在优知文库上搜索。

1、TheDevelopmentofXiaomiXiaomizfoundedinApril,2010zisamobilecompanywhichconcentratesonsmartsoftwareandelectronicproducts.ThelogoofthisbrandisMlzwhichisshortforMobileInternet.AnditalsomeansMissionImpossiblewhichstandforovercomingimpossiblechallenges.Thiscompanyaimsatlowerpriceandhighercostperformance.A

2、ndbecauseofthistarget,itsproductsareacceptedbythepublicsothatitdevelopedquickly.AfterXiaomicompanywasfounded,itreleasedMIUIsystematfirstandthenhadaboom.Nextyear;thefoundingteamdeclaredthattheywouldstepinthemobilephonemarket.OveronemonthIaterrXiaomiMobilePhoneReleaseConferencewasheldin798ArtZoneinBei

3、jingwhereMi1wasreleasedanddrewattentiontothepublic.So,afterpeoplewereadmittedtoreserveXiaomimobilephonesontheInternet,thecompanygotahugesalerapidlyinashorttime.Atthesametime,thesalewasmotivationfromthemarket.Afterit,Xiaomicompanydevelopedquickly.WhattheyreleasedwerenotonlyaseriesofXiaomiMobilePhoneb

4、utalsootherelectronicproductssuchaslaptopsandMiBands.MostoftheseproductshavewonagoodreputationforXiaomicompany.However,it,sinevitableforthecompanytobeexposedsomenegativenews.On2ndSeptember,2015ztheChairmanofQingcongMobilePhoneCompanycomplainedthatXiaomiexaggeratedintheiradvertisementwhichledtomisund

5、erstandingtopeople.ThenXiaomicompanywasfinedbecauseofthis.AsforthecultureofXiaomicompany,wecanknowthatthereisntstrictclassestodividetheemployees.Allofthemarefriends.XiaomithinkshighlyofcreativeInternetculture,avoidinglongtimemeetingstoleteveryemployeeworkinrelaxingatmosphereandexerttheircreationasmu

6、chaspossible.Xiaomibelievesthatusersaretheoriginofmotivationandthecompanydevelopsatafastspeedwiththeexpectationofeveryonesenjoyingthetechnology.Tosomeextent,it,snotfalsetosayzXiaomiisthecoolestcompany/fortheXiaomi,sfans.XiaomihaslauncheditsproductsinSingapore,India,Brazilandsoon.Anditisexpandingitsfootprintacrosstheworldtobecomeaglobalbrand.