旅行社管理-讲义.docx

上传人:王** 文档编号:1018811 上传时间:2024-03-15 格式:DOCX 页数:21 大小:62.19KB
下载 相关 举报
旅行社管理-讲义.docx_第1页
第1页 / 共21页
旅行社管理-讲义.docx_第2页
第2页 / 共21页
旅行社管理-讲义.docx_第3页
第3页 / 共21页
旅行社管理-讲义.docx_第4页
第4页 / 共21页
旅行社管理-讲义.docx_第5页
第5页 / 共21页
旅行社管理-讲义.docx_第6页
第6页 / 共21页
旅行社管理-讲义.docx_第7页
第7页 / 共21页
旅行社管理-讲义.docx_第8页
第8页 / 共21页
旅行社管理-讲义.docx_第9页
第9页 / 共21页
旅行社管理-讲义.docx_第10页
第10页 / 共21页
亲,该文档总共21页,到这儿已超出免费预览范围,如果喜欢就下载吧!
资源描述

《旅行社管理-讲义.docx》由会员分享,可在线阅读,更多相关《旅行社管理-讲义.docx(21页珍藏版)》请在优知文库上搜索。

1、SECTIOn3(补充内容)1、Whatarethedifferencesbetweentravelagentsandtourwholesalersandtouroperators?TravelagentsretailersTourwholesalerssellproductsthroughretailersTouroperators-selldirectlytopublicandindirectlythroughwholesalersorretailers.Theymayhavetheirownsuppliers.2、SpecialtychannelersTheincentiveormoti

2、vationtravelcompanyMotorcoachbroker/touroperatorsMeetingandconventionplannersDestinationplannersJunketrepresentativesNationaltourismofficers3、Thedistributionrouthsone-stagedistributionsystem:SUPPIierSfTouristsAdvantages:SimplicityAdditionalsalesopportunitiesFlexibilityGreaterprofitabilitytosuppliers

3、PersonalcontroloverthesaleManagementofkeyaccountsTwo-stagedistributionsystem:SuppliersIntermediariesTouristsAdvantages:ProfessionalassistanceMultipleoptionsFreeorlowcostassistanceCumulativegrouppower(bargingpower)Single-chargebillingOut-of-townassistanceCreditandassistancetosuppliersOffseasonpromoti

4、on(3) three-stagedistributionsystemSuppliersSpecialtychannelersretailers-touristsAdvantages:Theadditionalbenefitscomefromtravelservicesbeingpurchasedinlargequantitiesatdiscountedpricesbywholesalerfour-stagedistributionsystem-SuppliersfWholesalerorTouroperators-Travelagents-SpecialtychannelersTourist

5、sAdvantages:CustomizationExampleSECTION4(补充内容)工、Resourcesofincome Themajorityofincomefortravelagentiscommissionpaidbysuppliers Veryfewagentsgetrevenuefromsellingtravel-relatedproductsandservices,(e.g.Iuggageiinsurance,travelerschecks) ExamplesintheUS:Theairline:90%ofairlinesalesaremadethroughtravela

6、gents.Thehotek25%ofallhotelroomsarereservedthroughtravelagents.2、TheOganizationalstructure(只要求掌握最根本的模型,适用于中小型企业)SmallsizetravelagentsSmalltravelagentsTheevolvementoforganisationstructureStage1(3positions)Stage2(4positins)Manager即将stage的sales和operationl!1分开,各成一个部门,其余不变SalesZOperationAccountingStage3(

7、6position)ManagerIIFIIOperationFinancialCommercialLeisureAgencygroupsSECTION5Puttingthepackagetogether(书上内容)工、Contractingaccommodation三种跟饭店签合同的类型CommitmentAllocationAdhocrooms2、Charterairline(包机)andNofreeairline(廉价航空)各提供什么效劳?Charterairline:Time-serieschartersPartchartersAdhoccharteringNofrillairline

8、:(网上找的)Thatusescharterand/orscheduledflightstoofferbargain-basementfares.Budgetairlinesusuallylandatandtakeofffromsecondaryairports,donotprovideinflightmealsorrefreshments,andmaynotevenoffernumberedsealallocation.Theirticketpricesarefixed,andnon-refundableincaseofacancellationorno-show.Alsocalledno-

9、frillsairline.3、FourWaystoassessthequalityofprogrammeOnewaytoassessthequalityofaprogrammeisbytheresponsestothecustomerquestionnairesmostoperatorshandout,whichaskquestionsabouteverythingfromtheserviceinthehoteltothesmilinessoftherep.Twowayisbythenumberofcomplaintsreceived.Threewayisbyfeedbackfromthei

10、rownstaffintheresortsalthoughthisisaveryhitandmissapproach.Fourwayisbytheexternaljudgement.4、WaystomaintainproductqualityP69-73hotelgradingsystemsfire,safetyandhygienestandardsoverseasSECTION6Preparingthebrochure(书上内容)工、做一个brochure里面要包含哪些内容?ContentofthebrochureInformationcontained16importantpointsli

11、stedonP114Governmenta!/statutorylicensingauthority(政府/法定营业执照)1.egalidentity(合同身份)Menasoftravel(旅行方式)Destinationand/oritinerary(目的地线路)Datezplaceandtimeofdepartureandreturn(离开返回的日期地点时间)Nature of accommodation andAdditional facilities (附加设施)Insurance details (保险细节)Health matters (健康问题)Building works (施

12、工工程)the meal facilities (食宿设施和特点)Booking conditions (报名条件)Price policy (价格政策)Arbitration (仲裁) Noise (噪音)Publication date (出版日期)Delaysatpointofdeparture(出发延误)ThefrontcoverCompanynamePeriodofvalidityTheedition3essentialfeatures:alead-inpriceanynosurcharge额外费guarantee、anyotheroutstandingfeatures Theope

13、ningpageIntroductorypageorparagraphhighlightingsaleablefeaturesOtherimportantmessages ThebodyofthebrochureIngeographicalorderDetailedholidaysPagedesignThebackofthebrochure6pointsincludedA、astepbystepguidetomakingabookingB、informationaboutwhatzsincludedinthepricesandwhatseculdedCdataaboutthetypesofai

14、rcraftusedD、informationaboutwhentheexchangerateusedforpuicingholidayswasfixedE、 detailsoftheinsurancepolicyofferedandofitspremiumsF、 aFairTradingAgreementstatement,settingoutclientsfightsandthoseofthetouroperator. Thebookingformlnformationincluded PricingpolicyandthetextandthephotographsImportantpri

15、cingissues ThetextThephotographsAdvertising2、Seniorcitizenholidays(P108)我也不清楚要怎么考的内容,自己看Aspeoplearelivingandstayinghealthierlonger,someoperatorsarealsointerestedinofferingproductsaimedat4seniorcitizens9,variousythoughtofasover-55s,over-6Osorevenover-65s.Aparticularfeatureofsuchbrochuresisthelong-stayholiday,lastinguptothreemonthsandenablingpeopletostayawayallwinter.Butmostoperatorsfeatureamixofsunandsandresortsandtouringholidayswithplentyofchancetowalkandsightsee.3、All-inclusiveholidays(PlOO)不清楚怎么考,需要自己看一下此局部内容Therearesomeplac

展开阅读全文
相关资源
猜你喜欢
相关搜索

当前位置:首页 > 高等教育 > 大学课件

copyright@ 2008-2023 yzwku网站版权所有

经营许可证编号:宁ICP备2022001189号-2

本站为文档C2C交易模式,即用户上传的文档直接被用户下载,本站只是中间服务平台,本站所有文档下载所得的收益归上传人(含作者)所有。装配图网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对上载内容本身不做任何修改或编辑。若文档所含内容侵犯了您的版权或隐私,请立即通知装配图网,我们立即给予删除!